A celebration of strawberries that dates back to 1930 in the Winter Strawberry Capital of the World. Top country music acts, rides, contests and agriculture shows are just some of the highlights. Its considered one of the top festivals in the country. The festival features daily entertainment by some of musics biggest stars. Events and exhibits of the popular festival include agriculture shows, commerce, education, industry, livestock, a baby contest and the Midway featuring more than 60 rides. Competitions include diaper decorating and strawberry shortcake eating contests just to name a few.