New Brunswick Oktoberfest

Start: Sunday, October 12, 2025 12:00PM
End: Sunday, October 12, 2025 7:00PM

New Brunswick's Annual Oktoberfest returns! A must-attend festival for locals and tourists alike, come enjoy this FREE event. Festive German attire is highly recommended! Oktoberfest is a fall celebration of music, food, and community held in New Brunswick's City Center. Enjoy a variety of local and traditional food, craft brews, and German beers. Bring your friends and family to enjoy an afternoon of music, games, activities, and so much more! Plus, participate in our steinholding competitions as competitors hold a full one-liter beer stein out in front of their bodies with a straight arm, parallel to the ground, and the last person holding with good form is the winner! Partygoers are encouraged to get into the Oktoberfest spirit by wearing their best dirndl or lederhosen. The fun continues with a music line-up that will keep you entertained all afternoon and feature a combination of music for a broad mix for all age groups, including Traditional German music! We will be turning on the taps, along George Street, from 12 noon - 7:00 PM and raising our steins, toasting to cold brews with local establishments offering craft and seasonal beers for purchase. No entry fee. Open to the public, rain or shine, food, and beverages are available for purchase. NO dogs are allowed in the Biergarten. Proper IDs required 21 +. Stage Performances To be announced. Beer Vendors To be announced. Food Vendors To be announced. Vendors To be announced. Activities Steinholding Competition (heats) Pumpkin Decorating (while supplies last) SPONSORSHIP OPPORTUNITIES Coming Soon! **ROAD CLOSURE 8:00 AM - 9:00 PM** The following roads will be closed during the event: George Street between New Street and Bayard Street Liberty Street Livingston Avenue between George Street and New Street MADE POSSIBLE BY: City of New Brunswick and the Urban Enterprise Zone SPONSORED IN PART BY: Central Jersey Convention & Visitors Bureau and the Middlesex County Regional Chamber of Commerce