The Pepsi Challenge

Start: Wednesday, April 9, 2025 12:00PM
End: Wednesday, April 9, 2025 2:00PM

Based on a nationally conducted taste test, Pepsi Zero Sugar has been proven to taste better and be more refreshing than Coke Zero Sugar. After successful stops across Florida last week, where 64% of participants preferred Pepsi Zero Sugar, Charlotte now has the chance to step up, take the challenge, and let their taste decide. Additionally, fans can now visit PEPSI DROPS for a chance to score exclusive Pepsi Challenge Taste Tour merch. WHAT: For its 50th anniversary, the Pepsi Challenge now meets the modern consumer, showcasing the more refreshing and better tasting Pepsi Zero Sugar. This multi-market tour, lasting until October, recreates the classic format, inviting everyone to see if they prefer Pepsi Zero Sugar over its rival. WHERE & WHEN: Johnson & Wales at 801 W Trade St. • Academic Courtyard April 9 from 12 -2 p.m. ET HOW IT WORKS: • Blind Taste Test: Challengers are presented with two unmarked cups – Cup A and Cup B – containing Pepsi Zero Sugar and Coke Zero Sugar. • Taste and Decide: Challengers sample both cups, taking their time to decide which they prefer. • Make Your Choice: Challengers select their favorite cola which triggers unique celebratory moments for those with great taste. • Score Pepsi: Pepsi will reward all challenge participants with free Pepsi Zero Sugar, because even those with questionable taste deserve a second chance. For more information on the tour, visit Pepsichallenge.com. To stay current on the latest news about Pepsi, please follow Pepsi on Instagram, Facebook, X, and YouTube (@Pepsi).