The Pepsi Challenge

Start: Saturday, July 12, 2025 12:00PM
End: Saturday, July 12, 2025 8:00PM

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year. After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*. Now, Tampa has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better. Further key dates and information are as follows: WHAT: Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival. WHERE & WHEN: Surprise sampling throughout Downtown Tampa • 7/11 & 7/12 • 12 – 8 p.m. ET HOW IT WORKS: • Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar. • Taste and Decide: Participants sample both cups, taking their time to decide which they prefer. • Make Your Choice: Participants select their favorite cola, triggering unique celebratory moments for those with great taste. • Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar, because even those with questionable taste deserve a second chance.