AMEX CATERS FOR GEN Z’S AND MILLENNIALS’ APPETITE FOR ADVENTUROUS FLAVOURS WITH LAUNCH OF SODA BAR

Start: Friday, June 27, 2025 2:00PM
End: Sunday, July 13, 2025 8:00PM

American Express – headline sponsor of BST Hyde Park – returns to the festival with exclusive Cardmember perks and immersive onsite experiences including the launch of a brand-new Soda Bar located in The Amex Experience, serving up a menu of sensational sodas curated by TikTok food creator of the year, Cripandip · New research from Amex finds Gen Z and Millennial Brits are more adventurous with food than other generations, with 62% of Gen Zs experimenting with different flavour combinations1. The Soda Bar lineup includes flavour pairings inspired by Gen Z’s thirst for bold taste blends, including Jalapeño Spice, Pickle-tini and Watermelon Smash – exclusively available for Amex Cardmembers and their guests to purchase at The Amex Experience from Friday 27 June to Sunday 13 July · London’s celebrated festival, American Express presents BST Hyde Park, returns this summer with another fantastic series of world-class headliners featuring Olivia Rodrigo (27 June), Zach Bryan (28 & 29 June), Noah Kahan (4 July), Sabrina Carpenter (5 & 6 July), neil young and the chrome hearts (11 July), Stevie Wonder (12 July) and Jeff Lynne’s ELO (13 July) with more to be announced. Each show will feature a full day of music across three stages; The Great Oak Stage, The Rainbow Stage presented by British Airways and The Birdcage Stage. Between the weekends, Open House will return this summer for eight days of activities and free entry in the heart of Hyde Park LONDON, UNITED KINGDOM: American Express is back with another lineup of exclusive Cardmember perks and immersive onsite experiences, including the return of The Amex Experience, as the headline sponsor of BST Hyde Park. This year sees Amex launch a brand-new Soda Bar located in The Amex Experience. The Soda Bar will serve up an unforgettable menu of five different flavour combinations - from an olive and pickle infused sparkling lemonade to a spicy jalapeño, sweet agave and lime soda fusion. Created in collaboration with Amex’s official soda recipe curator Maddi Neye-Swift, aka Cripandip – who was crowned TikTok Food Creator of the Year in December 2024 – the sodas will be available for Cardmembers and their guests to purchase exclusively at BST Hyde Park for the duration of the festival only. The launch of The Soda Bar follows the growing popularity of adventurous soda flavours, with 3.75 million tags across social media featuring countless creative flavour combinations.2 What’s more, new research from American Express has revealed that when eating and drinking, Gen Z and Millennials are the most adventurous, with over three in five (62%) Gen Zs experimenting with different flavours, closely followed by 58% of Millennials, compared to 33% of other generations surveyed.1 Famed for her viral social videos showcasing bold and adventurous food and drink creations, Maddi Neye-Swift applied her signature culinary creativity to co-create an exciting blend of soda recipes with Amex – spanning sweet, savoury, spicy, salty and sour taste sensations. A showstopping lineup of soda flavours From Friday 27 June until Sunday 13 July, festivalgoers can purchase one of five sensational sodas at The Soda Bar at The Amex Experience mezzanine:3 · Jalapeño Spice – a zesty twist of lime soda, sweet agave and jalapeño syrup, topped with a fresh jalapeño slice · Strawberries & Cream – a fresh and tangy lemon soda layered with strawberry syrup and topped with velvety glitter infused vanilla cream · Pickle-tini – a bold mix of lemonade, soda, sliced pickle, and a splash of olive brine · Watermelon Smash – refreshing melon soda meets watermelon syrup, with a swirl of lime cream or vegan foam and a lime garnish, topped with pink edible glitter · Cheeky Cherry – cherry cola infused with cherry syrup and vanilla cream or vegan foam, topped with a fresh cherry The mouth-watering soda recipes were inspired by research commissioned by Amex which revealed that sweet flavours topped Gen Z’s list of favourite food groups (54%), while one in three (34%) preferred spicy, with fusion flavours also making a strong showing (31%). In fact, one in 10 Gen Zs would consider adding ingredients such as olives (12%) or jalapenos (9%), with 7% opting for sliced pickles.1 Maddi Neye-Smith, aka Cripandip, said: “I’m so excited to have created these bold, distinctive soda flavours – and to showcase them at The Soda Bar at The Amex Experience. I’ve loved embracing my creativity to come up with these fun flavour combinations with some of my favourite ingredients. I can’t wait to see festivalgoers discover the menu and I hope everyone will be obsessed with the delicious flavours!’ The Amex Experience is open to all BST Hyde Park festivalgoers, with exclusive offers, dedicated Cardmember merch lanes, and giveaways for American Express Cardmembers throughout the festival.