The Pepsi Challenge

Start: Friday, May 23, 2025 5:00PM
End: Sunday, May 25, 2025 4:00PM

It’s true - Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year. After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge - the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*. WHERE & WHEN: Target Field at 1 Twins Way • May 23: 5:10 – 10:15 p.m. ET • May 24: 11:10 a.m. – 4:15 p.m. ET • May 25: 11:10 a.m. – 4:15 p.m. ET